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Role: Marketing Chairperson


Accountability:
This role leads marketing activities for the chapter. This role helps amplify the general profile of professional coaching in our region to professional coaches, media, organizations, and the general public.

Direct Measures of Success:
  • Earned media
  • Social media followers and engagement
  • Website traffic on the chapter’s website
In-direct Measures of Success:
  • Chapter financial health 
  • Membership growth and retention
Time Commitment:
This role is expected to volunteer an average of 6 hours of time each month to the following activities (Role may require more or less time each month pending needs of organization):
  • Chapter Board Meeting: 2 hours per month (includes preparation time)
  • Marketing Committee Meetings: 1 hour per month
  • Committee & Chapter Activity: 3 hours per month
Qualifications:
To be a successful volunteer leader in this role, the incumbent must possess the following qualities and be a member of ICF Global and ICF Cleveland:
  1. Commitment: Demonstrated commitment to the International Coach Federation, ICF Cleveland, and the advancement of professional coaching in this geography. This person must hold a credential in good standing from ICF (ACC, PCC, or MCC).

  2. Volunteer Leadership:
    • Recruiting: Ability to recruit and engage a diverse group of volunteers from throughout the region to serve
    • Engagement: Ability to engage volunteers by understanding their unique strengths and passion, then co-create opportunities for that are meaningful that accomplish the chapter’s mission, vision, and values
    • Succession: Ability to develop chapter volunteer pipelines of succession and long-term stability of the chapter
    • Facilitator: A team player that works well at facilitating the leadership of others
    • Regional Leadership: Ability to serve and engage others in service with regional activities
    • Administration: Ability to successfully organize and support the role with administrative skills

  3. Integration: Ability to collaborate with other chapter leaders, board members, and chapter staff

  4. Fiduciary Responsibility & Accountability: Fulfill legal, ethical, and business procedures in accordance with non-profit organization law, chapter bylaws and procedures, and ICF Global Ethics and Chapter guidelines

  5. Marketing and Promotion: 
    • Website
    • Media
    • Social Media
    • Youtube Channel
    • Emails
    • Cold calls
    • Sponsorships
    • Advertising
    • Organizations
    • Community Involvement and Service
    • Internal Marketing and Communication
    • Communication pre and post activities and chapter meetings to prepare and continue the conversation
    • Marketing through ICF Global opportunities and MRAC opportunities